Social media for NZ trade businesses
Constructed Marketing works exclusively with trade businesses in New Zealand. That means the content is specific to your industry, your region, and the standard of work you deliver.
The Referral
Most trade businesses win work through people recommending them. But before that referral picks up the phone, they're going to look you up. What they find either backs up what they heard, or creates doubt. A consistent, professional social media presence makes sure it's always the former, and over time builds the kind of trust that means people already know your name before they need you.
A happy customer passes on your name. That's the best kind of lead. But it's just the start.
Before they call, they check your socials. A quiet or inconsistent profile raises questions. A professional one builds confidence and trust.
Real photos, regular posts, and captions that sound like you. They can see exactly what they're getting before they reach out.
A clear profile with easy contact details means they message or call you instead of moving on.
The work
A sample of content created for trade businesses across New Zealand.
Why Choose Constructed Marketing
Most marketing agencies work across a wide range of industries. Constructed Marketing doesn't. Working exclusively with trade businesses means the content, strategy, and language is shaped by a genuine understanding of how trade businesses win work, and what their customers actually look for.
Every client is a trade related business. That focus means less time explaining your industry and more time making your work look the part.
Strategy, content, captions, scheduling all managed so you don't need to think about it.
Built for the Kiwi market. The way locals search, hire, and refer is different and your content should reflect that.
You'll always know what's happening and why. There won't be any confusing jargon or vague reports.
What we do
Your profiles set up properly, content going out consistently, and everything handled month to month so you can stay focused on the job.
Posts and captions written in your voice, showcasing your work the way it deserves to be seen. Consistent, professional, and always working for you.
A clear plan built around your trade, your region, and the customers you want more of.
Getting your profiles set up properly so the first impression is the right one. Bio, highlights, visual consistency are the details that build trust before anyone reaches out.
Pricing
These packages are indicative and can be tailored to your needs. Our process begins with a Setup so we can understand your business before creating any content. From there, choose the package that suits where you're at.
Before anything goes out, we go through your current social media, how your work is being shown, and what's missing. This ensures that future content is strategic and aligned with your business goals.
For businesses that want their work to show up regularly instead of going quiet for long periods.
For businesses that want more consistency and a clearer direction in the type of enquiries they get.
For businesses that want everything managed in the background, without having to think about it.
we come to site and capture work as it happens — the detail and progress that usually gets missed.
Running ads on Facebook or Instagram can put your business in front of people who aren't already in your network. It's not right for every trade business, but for some it's a useful addition to organic content. Get in touch to talk through whether it makes sense for you.
For when how a business presents itself doesn't match the level of work it delivers.
We build or update websites for businesses that need a clear, simple place to show their work and services.
Not sure where to start? Get in touch and we'll talk it through.
The process
we start by getting a good understanding of your business. That way, whatever goes out under your name is aligned with how you work and who you're trying to reach.
Fill in the enquiry form and we'll get back to you within one business day for a no-pressure chat.
we go through your current social media, what's working, what isn't, and what needs to change before anything new goes out.
we create the content and send it through for your sign-off. Once you're happy, we handle everything from there.
A plain-language report each month showing what's performing and where things are heading.
Who we work with
From sole traders wanting to look more established, to growing businesses that want their social media to reflect the level of work they're delivering.
About
I started Constructed Marketing after two years working in marketing for an architecture firm, where I kept seeing trade businesses doing exceptional work with almost no online presence to show for it.
Before that I ran a fashion label for five years, which is where I got into social media marketing. I have a Bachelor of Business in Marketing and work with trade businesses nationwide across New Zealand.
Let's talk
Fill in the enquiry form and we'll be in touch within one business day for an honest conversation about whether this is the right fit for your business.