I started Constructed Marketing after two years working in marketing for an architecture firm, where I kept seeing trade businesses doing exceptional work with almost no online presence to show for it.
Before that I ran a fashion label for five years, which is where I got into social media marketing. I have a Bachelor of Business in Marketing and work with trade businesses nationwide across New Zealand.
That mix — real trade-industry context plus a marketing background — is what shapes how Constructed Marketing works. Not an outsider's take on marketing applied to trades, but content built by someone who already understands how trade businesses run.